Along with reactions and comments, you can now measure post engagement at a glance with post view-counts on newsfeed being recorded. Furthermore, In-yap and newsfeed reactions have been updated to more accurately reflect our customer use cases. We've also revamped notifications - every message you receive in Yapster, whether in a group chat or a private 1:1 conversation, now triggers a push notification to your lock screen. Notifications follow consumer app behaviour by stacking in your notification centre.

In a post-COVID19 world of reduced footfall and suppressed consumer spending, it’s crucial we maximise every opportunity to delight customers (and increase average transaction values). In this video, produced with leading UK Hospitality publication PropelInfo, award-winning behavioural scientist Steve Martin shares his top tips from the field of behavioural science to share with your teams.