‘SOCIAL LEADERSHIP’ IS THE KEY TO ACHIEVING COMPANY GOALS IN THE SOCIAL MEDIA AGE

what is social leadership & how do you practice it

As a business leader, you get to decide how your organisation is going to “win” in its market. However, you cannot deliver victory alone - you have to bring people with you.

In frontline organisations like hospitality, retail and supply chain, this typically means leading tens, hundreds or even thousands of distributed colleagues with whom you do not (and cannot!) have much of an in-person relationship.

That is where Social Leadership comes in.

Social Leadership is the practice of using digital tools to influence people at work.

Explore the data profiles of top 'Social Leaders'

Get your copy of our Social Leader Report 2022! In this exclusive report, we share the stats, tricks and tips of some of the best leaders using Yapster. 

 
 
 

So how can you use YAPSTER to fulfil your role as a leader within your business?

 
Social Leadership - Broadcasting.gif

BROADCASTING


(via company-wide Newsfeed)

  • Reinforces company culture & priorities

  • Conveys feelings and character as well as facts (usually by video)

  • Shines a spotlight on others to empower and inspire

 
 
Yapster Features - Reacting & Engaging.png

Reacting & engaging


(via Newsfeed & within Yaps)

  • Increases the recipient's feelings of empowerment and personal value

  • Improves performance through affirmation and/or constructive feedback

  • Inspires passive colleagues to become active themselves

 
 
Social Leadership - Direct communication

Direct communication


(via Yaps)

  • Significantly decreases time-to-action for cross-organisational initiatives

  • Removes the excuse of 'miscommunication' (when supplemented with calls & f2f clarification)

  • Increases company cohesion through meaningful, non-hierarchical relationships

 

Want to find out more?

Hear from our CEO Rob Liddiard where he explains the fundamentals of Social Leadership, starting with a brief history of prior leadership techniques and technologies.

 
 
We are one of the largest bowling centre operators in the UK and were hard hit by the first UK coronavirus lockdown. However, thanks to Yapster and by embracing Social Leadership, we emerged from the first Government lockdown with a 96% employee feedback rating for the quality of our company communications.

- Laura Jobes, People & Talent Director

We’ve always been a forward-thinking operator, quick to introduce technology front and back of house to boost productivity, but coronavirus forced us to take this mindset to a whole new level. We’re now running with a head office team which is 200% more productive than pre-covid. Supported by Yapster, bureaucracy has been removed and replaced with easy comms as everybody is on the platform and is engaged. I now do weekly videos to keep the whole business aligned and my colleagues in Central Operations use the platform for local team alignment and inspiration too. We’ve saved 20% in operating costs this year and I expect that to rise to 40% as we rescale our business with this new, hyper-efficient operating model.

- Neil Sebba, Managing Director, Tossed

Yapster was really easy to implement because of Alpaka. We already had a very clear set of data where we knew who our staff were, who was in what team, and how it was all aligned, which meant that essentially, Yapster was put straight in and staff could then communicate through it immediately. And I have to say the fact that it’s been embraced by everyone so swiftly is amazing. Yapster has come into its own from a safety perspective, you have this tool where you can communicate to 250 people instantly and securely.

- ALIYYAH-BEGUM NASSER, Director, Askham Care

By practising Social Leadership on Yapster, we achieved ROI from delayering, simplifying and unifying. There is also an ROI in inspiring, and at Ten it is absolutely the case that Yapster was a key part of delivering around 10% revenue and margin improvement through this route.

- Duncan Garrood, ex CEO of Ten Entertainment plc (also formerly CEO of Bill’s and Punch Taverns)

READY TO become a social Leader?

 

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