The Restaurant Group selects Yapster for mobile communication across its brand portfolio
The Restaurant Group (TRG), one of the UK’s largest casual dining operators, has signed a contract to roll out hospitality chat app Yapster across the majority of their brands.
TRG consists of more than 500 sites and some of the country’s best known restaurant and pub brands. These include Frankie and Benny’s, Chiquito, Coast to Coast, Garfunkel’s, Firejacks, Joe’s Kitchen and Brunning & Price.
Designed specifically for employees who don’t work at desks, Yapster will enable the TRG team to share information through one-to-one and group chats and an ‘Instagram-style’ news feed. As a dedicated company ‘chat app’, it is secure and GDPR-compliant, providing a safe online space for colleagues to communicate. Additional features such as the intelligent muting and snooze functions help to protect their work-life balances.
“When it comes to the customer experience, our team members are the ones who really make all the difference” says Debbie Moore, Group HR Director for TRG. “We’re constantly looking to innovate in everything we do, including how we support and engage with our people. By connecting our entire organisation in a simple, accessible way, Yapster will help us not just to be operationally efficient but also to strengthen our brands’ dynamic and inclusive cultures. We can’t wait to get ‘Yapping’.”
“We are bursting with pride that TRG has joined the Yapster family,” added Yapster Co-founder and CEO Rob Liddiard. “Our hospitality offer continues to go from strength to strength, and to be able to call some of the most popular restaurants in the country our customers is the cherry on top of the sundae!”
Notes to editors
About The Restaurant Group
The Restaurant Group Plc (TRG) is a significant player in the UK casual dining market, operating over 500 restaurants and pubs which include Frankie and Benny’s, Chiquito, Coast to Coast, Garfunkel’s, Firejacks, Joe’s Kitchen and Brunning and Price. TRG also operates a concession business which trades over 60 outlets across more than 30 brands, primarily in UK airports.
Yapster is the mobile chat app for retail and hospitality teams. Our mission is to bring the benefits of fast, open communication to employees who rarely, if ever, have access to a desktop computer, especially those in front line service roles.
Unlike WhatsApp and other free-to-use platforms, Yapster is under the full control of our customers and allows colleagues to interact in a secure, closed environment. With just a few swipes, anyone in an organisation can look people up in the mobile staff directory, start 1-1 and group chats, share company updates on the dedicated news feed, and track individual and team performance against sales targets.
Some of the UK’s biggest retail and hospitality brands are already using Yapster to drive sales, improve job satisfaction and lower staff turnover. Current hospitality customers include Busaba, Rarebreed Dining and now The Restaurant Group.