The psychology of a sale: can personality-led spending lead to happier customers?
The truth will set your business free
How many times have you heard someone say “money can’t buy you happiness” and then questioned it later after unpacking your new PS4 or tasting that first sip of Saint Émillion Grand Cru?
Why I'll be spending 80% of my time on the road in 2017
Following last week’s furore over inauguration attendance numbers and ‘alternative facts’ I’ve seen more than a few people posting this quote, taken from George Orwell’s 1984:
"The party told you to reject the evidence of your eyes and ears. It was their final, most essential command.”
Christmas Thanks from Yapster
I’m a big believer in the importance of taking proper breaks away from the demands of work and everyday life. That’s exactly what I did over Christmas, enjoying some time off with family and friends in my wife’s native Los Angeles. And yes, the weather was lovely, thanks :)
Time to make a date with disruption
Friends of Yapster,
On behalf of everyone here at Yapster Towers (the big 60s office block above All Bar One at Euston Station, for those wondering!), I would like to thank you all for your custom, ideas and boundless support throughout 2016.
Are you prepared to delight disabled customers this Christmas?
In light of Brexit and Trump, are we really listening to the wisdom of crowds?
The holiday season is fast approaching, and once the busiest shopping days are behind us, many of us start reflecting and setting personal and professional goals for the year ahead.
According to new research from market analysts Ovum, planning for disruptive innovation should be...
Retail HR Circle: How will technology disrupt the retail workforce?
So, Donald J Trump just became President-elect of the United States of the America and, as was the case in Britain after Brexit, half of the United States population (and all of the mainstream media) is currently ...
Discounting: is it easier to sell a Tesla than a T-shirt at full price?
Last week I had the pleasure of talking to the HR Retail Circle, and I began by telling them about my retired neighbour Jones, who recently announced that he’s looking into a new career as a Doddle Neighbour...
Listen up leaders – stories aren’t just for kids
A letter that Elon Musk, founder of Tesla, wrote to his sales staff chastising them for unauthorised discounting of his cars is making quite a stir online. Here it is in full...
Veto! Taleb on the awesome power of the small minority
The CEO of a major UK casual fashion retailer shared his career “back story” with me during a meeting the other day. He confessed that once upon a time he sold photocopiers to businesses, door to door, which involved...
Will disruptors or collaborators dominate the next internet wave?
I just read a fascinating post by philosopher statistician Nassim Nicholas Taleb, which explains why it often only takes a small number of determined, intolerant people to change decisions affecting everyone else. It’s a...
Control vs influence: what’s the best way to manage?
Stripe is one of Silicon Valley’s hottest fintech startups, handling billions of dollars each year relating to payments online and in mobile apps. I just read a fascinating blog about Stripe’s heroic effort to make...
What do retailers & politicians have in common?
Were you a good or a naughty kid growing up? Like most people, I could be both.
Bringing up children involves a mix of direct control and indirect influence. Control physically limits what we can...
...these fourteen words literally changed western economic history (for better or worse, you decide).
These slogans aren’t...