Busaba signs up Yapster for its staff communications
Thai-inspired restaurant concept Busaba has signed a contract with hospitality chat app Yapster to bring GDPR compliant mobile messaging to its 13 London locations.
Yapster’s dedicated mobile app will provide a safe online space for over 400 Busaba staff to share information through one-to-one and group chats and an ‘Instagram-style’ company news feed. The platform has been designed specifically for workers who don’t work at desks, like many in the retail and hospitality industries. For example, an intelligent muting function allows them to snooze all notifications until their next shift.
“The dedication and passion of our staff is a key part of the Busaba customer experience,” explains Jenny Aspray, Head of People. “Ensuring they are energised and engaged is vital to maintaining and growing our brand in a competitive market. We’re looking forward to working with Yapster to give our entire workforce a quick and simple way to communicate and stay informed that also respects everyone’s privacy and work-life balance.”
Busaba joins Yapster’s growing community of hospitality customers which includes Firmdale Hotels, Revere Pub Company, and Rarebreed Dining. As part of the deal, Yapster will also formally integrate with the Fourth platform, which combines purchase-to-pay, inventory and workforce management and analytics.
Yapster CEO Rob Liddiard added: “We were already big fans of Busaba so of course we're thrilled to welcome them on board as well as growing our commercial relationship with our new friends at Fourth."
Notes to editors
Yapster is the mobile chat app for retail and hospitality teams. Our mission is to bring the benefits of fast, open communication to staff who rarely, if ever, have access to a desktop computer, especially those in front line service roles.
Unlike WhatsApp and other free-to-use platforms, Yapster is under the full control of our customers and allows colleagues to interact in a secure, closed environment. With just a few swipes, anyone in an organisation can look people up in the mobile staff directory, start 1-1 and group chats, share company updates on the dedicated news feed, and track individual and team performance against sales targets.
Some of the UK’s biggest retail and hospitality brands are already using Yapster to drive sales, improve job satisfaction and lower staff turnover. Customers include Anne Summers, Caffè Nero, Krispy Kreme
Established in 1999 by restaurant and hospitality entrepreneurs Derek and Edwina Lilley, Fourth was conceived "by hospitality professionals for hospitality professionals." Fourth offers a complete hospitality operations platform for purchase-to-pay & inventory and workforce management, underpinned by smart analytics and collaboration tools, enabling customers to optimize profits, enhance guest satisfaction and scale profitably. Its 1,100 customers in 60 countries include many of the world's most famous hospitality brands.