Why I'll be spending 80% of my time on the road in 2017

I’m a big believer in the importance of taking proper breaks away from the demands of work and everyday life. That’s exactly what I did over Christmas, enjoying some time off with family and friends in my wife’s native Los Angeles. And yes, the weather was lovely, thanks :)

Putting emotional and physical distance between you and the day job is invaluable for regaining your perspective. My biggest realisation was that I was spreading myself too thin.

There are many elements that make up a successful business, but I feel I have been letting too many administrative tasks distract me from the core mission - helping large scale retail and hospitality businesses transform their staff experiences.

In our case that means making the best product we can and ensuring our customers are successful using it. To achieve this, and to avoid falling back into bad habits, I will only be in the office one day a week from now on.

The other four days I will be on the road visiting our current and future customers, immersing myself in their businesses and work cultures and channeling everything I learn back into making Yapster work even harder for them. Fortunately, working in a mobile messaging business, it’s easy for me to stay in touch with colleagues whilst on the move.

After last year’s events on both sides of the Atlantic, I’m also more determined than ever to avoid falling into the lazy thinking the ‘London bubble’ can sometimes cultivate. So I hope another benefit of my travels will be a better understanding of the priorities and values of people across the country.

It’s become a well-worn narrative (and something I reflected on in a previous blog), but that doesn’t mean it’s any less important. After all, we are a people business first and a technology business second.

I look forward to sharing some of experiences from the road with you over the coming months. What’s the one thing you’re going to (re-) focus on this year?

Let’s make it a good one!



Yapster Admin