An open letter to internal communicators: Forget being in the band, comms is the whole show!

Dear internal communications professionals,

I’m one of the co-founders and CEO of Yapster, a (relatively) new instant messaging platform for mobile workers. We’re proud to work with several of the UK’s best-known retailers and hospitality companies. Sometimes we’re brought into an organisation by the Communications team, but often as not it’s the CEO, HR or Operations lead. Almost always we’re asked to deploy Yapster in order to help the executive and his or her peers affect a specific business objective - “we want to lower staff turnover”, or “we need to increase in-store sales”.

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Yapster Admin
There are no silver bullets - don’t quit firing the lead ones!

I love LinkedIn, but sometimes I find its constant flow of advice pieces and blogs that talk about ingenious ‘growth hacks’ slightly tiresome. Like many others I’m sure, the suggestion that there’s some magic alternative to the day-to-day hustle and grit it takes to build a business from the ground up makes me feel uncomfortable. Occasionally I find myself muttering at my screen “but there’s so much more to successfully growing a business than that!”.

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Yapster Admin