An open letter to internal communicators: Forget being in the band, comms is the whole show!
There are no silver bullets - don’t quit firing the lead ones!
Dear internal communications professionals,
I’m one of the co-founders and CEO of Yapster, a (relatively) new instant messaging platform for mobile workers. We’re proud to work with several of the UK’s best-known retailers and hospitality companies. Sometimes we’re brought into an organisation by the Communications team, but often as not it’s the CEO, HR or Operations lead. Almost always we’re asked to deploy Yapster in order to help the executive and his or her peers affect a specific business objective - “we want to lower staff turnover”, or “we need to increase in-store sales”.
What retailers can learn from the fall of BlackBerry and the ‘Wile E Coyote effect’
I love LinkedIn, but sometimes I find its constant flow of advice pieces and blogs that talk about ingenious ‘growth hacks’ slightly tiresome. Like many others I’m sure, the suggestion that there’s some magic alternative to the day-to-day hustle and grit it takes to build a business from the ground up makes me feel uncomfortable. Occasionally I find myself muttering at my screen “but there’s so much more to successfully growing a business than that!”.
Ten things I miss about shopping in 2007 (aka life before the iPhone)
Perhaps the most memorable quote from the recent remake of The Magnificent Seven comes from charming cowboy Josh Faraday (played by the equally charming Chris Pratt). Reflecting on the huge test his group of ‘wild west’ outlaws are about to face, he quips:
“Happiness is not a hammock” - the uncomfortable truth about employee engagement
I can’t believe the iPhone has now been part of our lives for over ten years. It actually got me feeling a little nostalgic - I’d recently moved to London to start my career as a lawyer, Take That were on their first comeback, and fishermen had just discovered the largest squid ever recorded.
UK hospitality firms must move from recruitment to retention to survive the post-Brexit battle for talent
According to a recent survey, over half of UK employees think their bosses could do more to show they appreciate them. Worryingly, a similar proportion would be willing to quit if they weren’t getting the recognition they felt they deserved.
The three worst words in retail: “I don't know”
I recently had the privilege of speaking alongside Leon Restaurants MD John Upton and Matt Clark from KPMG at the ALMR Spring Conference. The (very apt) theme for the day’s discussions was how we can work together to ‘future proof’ the hospitality industry.
The psychology of a sale: can personality-led spending lead to happier customers?
I was waiting in the queue for the till at a well-known national retailer when I overheard the following conversation taking place just in front of me:
Customer: “Do you have any more of these in stock?”
The truth will set your business free
How many times have you heard someone say “money can’t buy you happiness” and then questioned it later after unpacking your new PS4 or tasting that first sip of Saint Émillion Grand Cru?
Why I'll be spending 80% of my time on the road in 2017
Following last week’s furore over inauguration attendance numbers and ‘alternative facts’ I’ve seen more than a few people posting this quote, taken from George Orwell’s 1984:
"The party told you to reject the evidence of your eyes and ears. It was their final, most essential command.”
Christmas Thanks from Yapster
I’m a big believer in the importance of taking proper breaks away from the demands of work and everyday life. That’s exactly what I did over Christmas, enjoying some time off with family and friends in my wife’s native Los Angeles. And yes, the weather was lovely, thanks :)
Time to make a date with disruption
Friends of Yapster,
On behalf of everyone here at Yapster Towers (the big 60s office block above All Bar One at Euston Station, for those wondering!), I would like to thank you all for your custom, ideas and boundless support throughout 2016.
Are you prepared to delight disabled customers this Christmas?
In light of Brexit and Trump, are we really listening to the wisdom of crowds?
The holiday season is fast approaching, and once the busiest shopping days are behind us, many of us start reflecting and setting personal and professional goals for the year ahead.
According to new research from market analysts Ovum, planning for disruptive innovation should be...
Retail HR Circle: How will technology disrupt the retail workforce?
So, Donald J Trump just became President-elect of the United States of the America and, as was the case in Britain after Brexit, half of the United States population (and all of the mainstream media) is currently ...
Discounting: is it easier to sell a Tesla than a T-shirt at full price?
Last week I had the pleasure of talking to the HR Retail Circle, and I began by telling them about my retired neighbour Jones, who recently announced that he’s looking into a new career as a Doddle Neighbour...
A letter that Elon Musk, founder of Tesla, wrote to his sales staff chastising them for unauthorised discounting of his cars is making quite a stir online. Here it is in full...