Business Development Executive


Reporting to our Head of Brand, you will play a leading role in sourcing leads and supporting the sales team in nurturing and closing new accounts. As a new function for the business, the job really is what you make of it!


  • Competitive annual salary plus generous commission structure

  • 28 days annual leave

  • Opportunities for flexible working

  • Regular social events and opportunities for personal development

  • Fun office in the heart of Soho

About us:

Yapster’s mission is to empower people working in roles traditionally underserved by productivity-boosting enterprise software. We’re already working with some of the best names around - think Ann Summers, Caffe Nero, Krispy Kreme, and Next - to do just that.

We more than doubled in size last year. Now, after closing a significant round of private investment, we’re gearing up for rapid growth in 2019. With your help, our mobile messaging platform will be used and loved by millions of frontline workers across the world in the coming years.

Based in the heart of Soho, we’re a friendly, fun team united by a passion for building a first class product and company culture. You can expect to work alongside brilliant people and join a fast-paced culture in which everyone relishes getting ‘stuck in’.

Responsibilities and duties:

  • Developing, qualifying and growing a new business pipeline that enables our field sales team to meet our sales targets through:

    • Having opening conversations with potential customers (often at executive level) over the phone and via email and LinkedIn

    • Delivering product demos

    • Representing Yapster at trade shows and external events

    • Working closely with our teams to determine approach, strategy and develop and refine the proposition

  • Researching target customers and markets

  • Building your network across the retail and hospitality industries

  • Closely monitor news and developments in our target industries and build your knowledge of these sectors

  • Ensuring our Salesforce is up to date and accurate

  • Identify and explore opportunities for commercial partnerships that help extend the reach and utility of the Yapster platform

Experience - professional:

  • Minimum of 1 years experience in an enterprise sales environment - ideally in a startup or a SaaS company

  • Demonstrable ability to hit regular business targets

  • Familiarity with using CRM software - ideally Salesforce

  • You must love, and be confident using, technology

  • Experience in retail and hospitality sales is not essential but you must be able to show enthusiasm for working in these markets

  • Aptitude is more important to us than academic qualifications

Experience - personal:

  • Confident, friendly and engaging - you must consider yourself to be a ‘people person’

  • Ability to work independently and show initiative

  • Adaptable and resilient

  • Excellent verbal and written communication skills

Diversity policy:

We aspire to build a team that properly reflects the communities we serve and welcome applications from people with diverse perspectives and backgrounds.

How to apply

Please send your CV to with ‘Business Development Executive application’ in the subject line.